| Minister launches Euro
Changeover Board's Household Handbook
A special Euro Changeover Handbook will be sent to every household in the
country during the month of October, the Minister for Finance, Mr Charlie
McCreevy TD, announced today (Friday 28 September 2001). The Minister was
launching the final phase of the Euro Changeover Board of Ireland's (ECBI)
public information campaign as well as the results of the Board's latest public
awareness survey and details of its third annual report.
The Euro Handbook contains 24 pages of factual information, including how the
changeover to euro cash will work, how long it will take and what we can all do
to help it work smoothly; what euro notes and coins will look like; how to
convert from Irish pounds to euro and from euro to Irish pounds; and what the
key organisations will do for the changeover. As well as being sent to every
household, the handbook will also be available on the Board's website www.euro.ie
The Minister said the Handbook will build
on people's existing levels of awareness and on what they want to
know next, as revealed in the results of the latest ECBI public
awareness survey.
"The latest survey shows that 87% of
people know that euro cash will arrive on 1 January 2002 and that
79% know what a pound is worth in euro. People now want to know how
the changeover will work, how to convert and what euro cash will
look like. The Handbook covers these aspects. I urge everybody to
take time to read it and to keep it for reference from now to the
end of the changeover period," he said.
The main findings in the national survey,
carried out in July 2001 by Irish Marketing Surveys, are that
- 87% of people know that euro notes
and coins will be introduced in January 2002
- 84% of people know that the euro
is made up of cent
- 79% of people know that a pound is
worth one euro and 27 cent
- 46% are generally aware of the
length of the dual circulation period
Philip Hamell, Chairperson of the ECBI,
said the Board was pleased that the basic facts about the euro are
now very widely known and that people are moving on to the
information they will need for the changeover itself, which is only
three months away.
"Clearly the extensive public
information work described in our third annual report has been
bearing fruit. During the year ending 30 April 2001, we distributed
over 3.5 million information items, including a leaflet to every
household in the country. Our website recorded over 100,000 visits
in that period."
The Board also sent a set of subject
guidelines on the euro to every teacher in the country, produced a
training pack for use by voluntary organisations to train their
members, and distributed euroFloat, a special software package to
help retailers assess the amount of euro notes and coins they will
need for their tills in early January. The Board also greatly
expanded its Programme of part-funding euro information activities
by non-Governmental Organisations.
"In short," said Mr. Hamell,
"we considerably developed our public information activities
and laid a solid foundation for the intensive campaign we are
launching today".
As well as the Handbook, which will be
distributed in October, the Board will be distributing a hand-held
electronic converter to every household in the country in November.
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