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The latest public awareness survey from the Euro Changeover Board of Ireland (ECBI) shows that the Board's information campaign is working.

The national survey was carried out last November following the Board's October/November TV, press and radio advertising campaign.

The main findings of the survey were that in November:

  • 77% of those surveyed knew that euro notes and coins will be introduced in 2002. (65% in July 2000).
  • 83% of those who knew the year also knew the month (64% in July 2000).
  • 60% knew that a euro comprised 100 cent.
  • 38% knew that a pound will get you one euro and 27 cent (11% in July 2000).

Mr. Charlie McCreevy TD, Minister for Finance, welcomed the survey findings and urged everyone to think euro and to start noticing euro values.

"We can all help the information effort by building up a scale of values for ourselves in euro. The way to do this is to pay attention to euro values wherever we see them - for example on lotto tickets, bank statements, tax-free allowance certs, payslips and till receipts in supermarkets", the Minister said.

Philip Hamell, Chairperson of the Euro Changeover Board of Ireland, said the Board was pleased that the information campaign was proving successful in raising euro awareness among the public.

"It is important to remember that these figures relate to last November. We ran another advertising campaign after Christmas and there was a lot of publicity in early January on the "one-year-to-go" theme. We are now running another campaign involving soccer star Paul McGrath, Kian Egan from Westlife and TV personality Sarah Kavanagh. Our aim is to make everyone aware that the euro is coming on 1 January 2002 and that an Irish pound will get you one euro and 27 cent.

We will continue our advertising and public information activities through this year", Mr. Hamell said. "And these activities will be complemented by many other initiatives, including the provision of training packs for organisations and associations and the euro guidelines for teachers which have already been distributed to every teacher in Ireland", he said. 

Details of the changeover are available on the Board's website www.euro.ie and the low call number 1890 20 10 50.

 

 

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