Speech by Mr Charlie McCreevy, T.D., at the Opening of the New Offices of the Euro Changeover Board of Ireland
I'm delighted to open the new offices of the Euro Changeover Board of Ireland
here in Hatch Street.
In just 96 days the euro will come into being and Europeans in participating
States will be able to use it for cashless transactions. And three years
later, in January 2002, we'll have the new notes and coins.
Last May, I launched the Euro Changeover Board of Ireland to oversee the
implementation of the changeover and provide public information about it.
Since then, the Board and its Secretariat have been working hard on these two
tasks.
The first of a planned series of national communications campaigns was
completed over the summer. The campaign set out primarily to make people aware
of the advent of the single currency, its name, what it will look like and the
timetable for it. According to the results of a national survey, the campaign
was largely successful.
The survey shows that 94% of the population are now aware of the Single
Currency and 85% are aware that Ireland will participate in it from the
beginning. Nearly 60% are aware that the name of the new currency is the euro.
The Board's job now is to drive home the next round of messages. The new
currency will be called the euro, it will start on the first of January 1999
and its rate against the Irish pound will be fixed on that day.
So in the run-up to 1 January we'll be seeing:
- a TV series on RTE called "Living with the euro"
- a public information video that we will be making widely available
- information materials for people with a hearing or visual disability
- materials for use in our schools, in liaison with the Department of Education
- a training programme for the civil and public service
- the next edition of the National Changeover Plan, and
- a national press advertising campaign
This three month campaign will culminate in the launch of the euro on 1 January
1999 and the fixing of the rate of exchange for the euro.
Of course we will be developing our campaign further as time goes on. The
fixing of the conversion rate on the 1st January 1999 will give people the next
crucial piece of information. And there will be time over the following three
years, to help everyone build a scale of values before notes and coins come in
on 1.1.2002.
And we have that time
Time to inform.
Time to educate.
Time to set up information structures and networks across the whole community
so that everyone is reassured and will understand what will happen on 1 January
2002.
And part of that campaign can be seen here today with the launch of the Euro
Changeover Board of Ireland's web site. It's easy to access and, more
important, it's easy to use. Those who access the web site will be able to
get information on the notes and coins, the Euro Changeover Board, its
Secretariat and its tasks, answers to frequently asked questions, the National
Changeover Plan, our legislative preparations and links to other relevant sites
on the euro. Needless to say, the website will be expanding all the time with
new information as it comes to hand.
I commend the designers on the special section for young people. Young people
are very aware of anything new that's happening around them and are great at
passing on information to their families.
My final task today is to launch the Board's new offices. They are a credit to the OPW and its contractors. I have no doubt that today's official opening
will be the start of a very busy time for all the team here. Getting the
Board's communications campaign underway for the next three months is proof of
that.
I wish the Board members and Philip and all who work here continued success in
the campaign and I hope that the office will continue to be a happy and busy
place.
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